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5 Must-Have Tools To Elevate Your Business
by Noell
Looking for tools to take your business to that next level? 

Read this article to find out the 5 must-have business tools to elevate your business. 

I have personally used all of these business tools for some time now and had some amazing results in a very short timeframe. 

Let's explore these top business tools:

Are you ready to supercharge your business NOW???

1-TAILWIND

Are you overwhelmed with posting to all the social media sites? Do you spend hours creating content and posting to each of the social media sites separately.

What is Tailwind?

Tailwind is a very affordable marketing toolkit for bloggers and businesses both big and small. You can now schedule your posts for Pinterest and Instagram and recently added Twitter and Facebook. It will support conversations, your reach and content creating all in one simple to use tool. 

Pro's:

Absolutely love the browser extension that enables you to easily create multiple posts from any website with a single click. This makes  creating content and pins so much easier.

The hashtag suggesting tool is great because we all know how important hashtags are on every platform especially Instagram.

If you have multiple businesses you can utilize Tailwind for all those businesses. I run two and its such a time saver to be able to post and create all on one platform.

Within the platform, you can schedule at content at peak times, rearrange, shuffle, add content to smart loop and check status and insight of how each of your content posts are doing.

It is incredibly important to know what's trending, what's working across all your platforms and this tool does it for you.

Tribes is a great add for the Pinterest platform to join groups and promote each others pins. It has made my Pinterest growth skyrocket.

You don’t have to worry about reliability and security as they are guaranteed by the vendor’s official partnership with Pinterest and Instagram.

There is a mobile app for Tailwind where you click and search for content and easily posts to Pinterest. You can view your calendar and easily see on your mobile device the time and what is going to post.

Recently Tailwind has added that you can plan video content. That is cool feature as we all know how video is blowing up on social media platforms.

Tailwind is very affordable especially when you are a new business owner and budget can be tight. You can start as low as $9.99 a month! Click Here to Start!

Con's:

One downside, is really if you have multiple businesses that you want to use Tailwind for is that you do have to pay for both separately for all the features. 
It would be nice to have a discount type offer if you utilize it for one or more businesses. 

To posts to all the social media platforms it isn't as easy as a few clicks of a button. It takes a bit more work to do so on this platform ,but  again it was created for Pinterest and now is working continuously to make it a full social media platform use. 

Within the mobile app on the calendar view it doesn't give you the option to post. 
You can delete or send back to drafts but not post it if you so choose.

Go Girl Inspire Score 9.0/10 


2-SHORBY

Do you have multiple links that you want to share on social media platforms and only limited to one? Looking for solution that will optimize your bio link?

What is ShorBy?

Shorby is a tool that optimizes your Instagram traffic with clickable links, messengers, and social networks. 

Pro's:

You can also use ShorBy on Pinterest and Twitter. I have had some good results in doing so.

The challenge we all face, especially on Instagram is the limits of your bio link. You want to give your customers the most information in one spot.

You can add as many links as you want within your customized ShorBy link. Within that you can add all the social media networks so with a click of the button people can connect with you.

ShorBy offers different design options so you can make your ShorBy link match your business so it all looks brand correct.

Multiple Destinations is amazing that you can send followers anywhere: articles, web store, events, socials and more.

Track links helps you to know what links are performing and the ones your customers want more of.

Recently they piloted a newer platform that has more design features, photos to make it even more user-friendly and a more visual platform as well. 


Con's:

It is great that you can include a ton of links, information within your one bio link.
That being said you really have to not go too crazy and have too much for your customer to view and click on. 
That really isn't a ShorBy issue that is more of a tip that I learned to use this tool effectively.

I do think it is on the pricey side comparing it to say a Tailwind that the functionality is way more for the price. But again they are serving two different purposes that are needed for your business.

Go Girl Inspire Score 8.5/10 


3-LATER

Are you looking for the one stop place to create, post and analyze your data?

What is Later?

Later is a cloud-based platform that helps you plan, manage and schedule your visual social media posts and marketing campaigns on Instagram. 

Pro's:

Later has added over the time that you can posts to all social media platforms at the same time. So YES business owners you create a piece of content and with a few clicks have it post to all your platforms.

You can create your content to post at certain time of day, which Later will advise from your recent posts which time of the day is best.

Uploading media from your computer, drive or Dropbox is very easy and you can organize it very easily. Star the content that you want to utilize on those posts and go from there.

Do you have a hard time keeping up with comments made on your posts? Later has a feature that will show you conversations and comments people have had. It is a nice feature as it keeps it all in one spot for you to manage.

Analytics feature is also on Later. It has so many great tools from content, story, hashtag post performance. Tracking our work and seeing what is hot or not is key .

LinkinBIo feature is awesome to be able have a clickable, shoppable Instagram post which we all know how limiting Instagram can be. You can direct your followers to right content and pages all from your Instagram bio. It's a pretty sweet feature!

One of my favorite features is to be able to visually see as you create and add content what it will look like in your feed.
We all want to have a brand that keeps it visual look and that can be hard when you are creating content. 
This has helped me tremendously in my content planning.

With that key feature of the visual display, you can also plan content as far out advance as you or want or need.

Are you taking a vacation and want to plan a head so you don't have to worry about creating content for all your social media platforms? Later is amazing for that alone!

As I shared early, I run two businesses and to be able to create, post and keep up with all the work that it entails I am able to do both businesses on this platform. It has been game changing for my business and getting my time back to focus on other key business functions.

Recently Later has added that you can now plan and pre post for story's.
You can start and see if you find as value in it for FREE CLICK HERE.

We all need that...more time back!

Con's:

In the beginning of using Later I did have some issues with Twitter not staying connected and missed on some posts within that time frame.

I also had where I couldn't post at all to any of the platforms for a few days and it froze multiple times. It seems now for a few weeks it hasn't had any issues and they have resolved those bugs.

The ability to get tech help or respond to any issues was very slow and sometimes took days. Business has to keep going so I did have to do some of the work manually until I heard back from the tech team at Later.

Go Girl Inspire Score 9.0/10 



4-CLICKFUNNELS

Are you looking for a better way to deliver your products online? Looking for one business solution to capture your audience?

What is Clickfunnels?

Clickfunnels is an online sales funnel builder that helps businesses market, sell, and deliver their products online. This tool simplifies online marketing, selling, and delivery of their products and services by providing users with funnel options that are pre-built for a specific business, product, or service

Pro's:

Clickfunnels not only has sales funnels like it has in its name, but it has a lot more. It simplifies the sales and marketing process for all types of businesses.

You can create a funnel for webinars, sales, membership sites and subscriber lists and each one is specific for its purpose.

Within Clickfunnels, I was able to create sales funnels for my clients and business and also have my website built through there as well.

It's cool as you can create a funnel and share it for a fee or free to have others utilize your template. It's a great way to gain business and provide a very useful tool to your specific customer base.

The great part with Clickfunnels, is you can create own funnels or they do have pre-built sales funnels that you can choose from to match your business needs. It used to be easy to sell a book or service and now the level of getting customer attracted to it is harder.

Clickfunnels saves you time and effort trying to create your own sales funnels and what is the key information that is needed.

With a user-friendly interface, you can easily integrate animation, clocks, videos, and other elements to your templates and then perform your A/B testing on them to see what works and what doesn’t. There is little learning curve!

I had several questions and support I needed along the way and the help desk is quick. They even will take videos to explain how to do something or fix the problem. One of the best support systems I have seen yet.

They have a library of products to also promote along with training for you as well. From Russell's amazing business books Expert Secrets, DotCom Secrets Book and his latest Marketing Network Secrets. All MUST reads!

Within Clickfunnels there is One Funnel Challenge Away, 3o Day Affiliate Summit Program, Affiliate Bootcamp and Funnel Scripts. So many wonderful trainings and ways to boost your business!

Why not learn from the best in the business Russell Brunson himself! 

Start your FREE 14 DAY TRAIL to launch your business to a new level. 

Con's:

Depending on status of your business it can be expensive to start although they have added limited 3 funnels for $19 a month. The more obviously you want and get it will go up in cost.

The $19 it's a great way to begin and see if it matches your business needs.

The basic plan for $97 you are allowed to create only 20 sales funnel, 100 landing pages and drive only 20,000 visitors per month to your landing page. It may sound like a lot to start but once your business grows 200,000 can be outreached easily.

It's great you can connect your external autoresponders to ClickFunnels but it can cost you anywhere from $97 to upwards of $297 a month to do.

Help support some are really great and response and some are not. That part can be hard when there is huge issue with a funnel or your website. In my experience, if you elevate as high issue I usually got a pretty quick response

Go Girl Inspire Score 9.5/10



5-HUBSPOT


Do you need a customer relationship management tool? A one stop place you can track, nurture and analyze your business leads?

What is HubSpot?

With its cloud-based, customer relationship management platform, HubSpot helps companies of all sizes track and nurture leads and analyze business metrics. HubSpot is suitable for any size business such as accounting, construction, retail, real estate and so much more.

Pro's:

HubSpot offers a real-time view of the entire funnel in your visual dashboard.You can track your interactions with customers automatically via email, calls, social media and all is tracked and stored into an organized timeline. 
HubSpot offers a full stack of software for marketing, sales, and customer service, with a completely free CRM at its core. They’re powerful alone — but even better when used together.

I have used HubSpot for my own business, but also as a Business Development Manager. Having to keep track and reaching out to several customers a day this platform is a must-have to keep your daily business highly organized.

HubSpot has several sales tools available from email templates, meetings, prospects, sequences, snippets, task and email tracking tool and so much more. 

Free HubSpot CRM! Say what! Everything you will need to organize, track, and build better relationships with leads and customers. Yes, its 100% free. Forever.

Customer service software to help you connect with customers, exceed expectations, and turn them into promoters that grow your business. 
*Tickets
*Customer Feedback
*Knowledge Base

Time-saving sales software that helps you get deeper insights into prospects, automate the tasks you hate, and close more deals faster. 
*Email Tracking
*Meeting Scheduling
*Email Automation

There is marketing software to help you grow traffic, convert more visitors, and run complete inbound marketing campaigns at scale. 
*Lead Generation
*Marketing Automation
*Analytics

I personally like it a lot better than SalesForce for those of you whom may have used this tool now or in the past and I think its overall amazing CRM tool.

64,500 customers in over 100 countries growing their businesses with HubSpot.

Get started with FREE tools, and upgrade as you grow.

Cons:

If you have a larger scale business some of the flexibility may or may not be there with HubSpot. I know they have worked hard over the few years to make sure that wasn't an issue for any size company. 
Some find SalesForce easier, I don't agree, but I do think many get comfortable with what they use and don't want to learn a new system.

Go Girl Inspire Rating: 9.0/10


Go Elevate Your Business 

I hope this article has been helpful to give you some insight into the top business tools I have used in business. 

Of course everyone is going to have their own thoughts, opinions and user stories. 

Give one or all of these top business tools a try today! 

Noell@GoGirlInspire 

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